In 2017, as its focus for Do It Day, The Drum together with the marketing industry, set out to help destigmatise mental health by launching its umbrella campaign #imnotok. The campaign aims to bring awareness and action to different areas of mental health which the Do It Day charity partners are actively involved in, as well as encourage the industry to speak up and talk about issues impacting their own mental health.

Read below to see the winning campaigns that came out of Do It Day and the progress and results so far. 

The Drum is proud to announce that Do It Day has caught the attention of the Royal Household. CALM’s #BestManProject, a campaign created at The Drum’s Do It Day has piqued the interest of The Duke of Cambridge who has in turn offered his support.

The campaign, created by a team of industry individualslast November, encouraged men to talk to a friend when they were feeling low or in a crisis. The idea came from the behaviour of men when they were asked to be the best man at a wedding, hoping friends would talk to one another during their key life moments, when they are feeling emotional and in need of support.

Prince William joined a group of men, including former football professional Rio Ferdinand, musician Loyle Carner and presenter Romam Kemp, to help create a short series of films celebrating the importance of friendship for mental wellbeing.

Click on the video, created by our trusted Do It Day partners Bold Content Video, to see what the Duke of Cambridge had to say on the matter.

The NABS/Mind Do It Day campaign shows that two-thirds of the industry has considered leaving due to poor wellbeing.

The brief at Do It day was to develop a survey to gain a temperature check on mental health in the marketing and advertising industry. Through video interviews and editorial in The Drum, the winning campaign, ‘Let’s talk’  encouraged people to open up and fill in an online survey about their mental health. In response to the issues raised in the survey, NABS recently launched their SHEPARD Model for Wellbeing, featuring the seven elements that make up good wellbeing: Satisfaction, Health, Emotions, Perceptions, Awareness, Rewards and Diversity. They will be launching a series of services in 2018 designed to support industry wellbeing.

Summary of findings:

NABS and Mind’s survey of 576 UK advertising and media industry employees found:

• 64% of all respondents say they have considered leaving the industry at some point because their wellbeing was being affected by their work
• 36% say their mental health over the past 12 months has been either poor or very poor
• 60% say work has had a negative impact on their wellbeing over the past 12 months
• 46% say they wouldn’t feel comfortable talking to their line manager if work was having a negative impact on their mental health
• 33% say their senior leadership team doesn’t encourage positive workplace wellbeing within their organisation
• 26% say they have a long term mental health condition

Bold Content Video is proud to announce the release of yet another impactful video that has resulted from participation in The Drum’s Do-It Day 2017.

This new video, featuring the musician INJA, is a collaboration between Bold Content and CALM(Campaign Against Living Miserably) a male suicide prevention charity. The two groups met at The Drum’s Do-It Day last November, which has resulted in numerous collaborations towards the vital topic of de-stigmatising mental health.

 The Direct result of Do It Day 2017 was a the hugely successful #BestManProject which has seen participants such as Rio Ferdinand and Roman Kemp tell their best mate exactly how much they mean to them… on camera. See above news item for more information.